top of page

DESIGN STRATEGIST | CREATIVE EXECUTIVE

EXPERTISE
INTEGRATED BRAND + MARKETING \
INSIGHT, STRATEGY + VISION \ USER JOURNEY + EXPERIENCE \ CREATIVE MANAGEMENT \
DESIGN DIRECTION \ PRODUCT DEVELOPMENT \
CREATIVE OPERATIONS \
PRODUCTION \ BACK-END PROCESS
ABOUT ME
I’m an experienced creative executive with a background in business, design, brand marketing, and the development of creative and technology-driven processes.
My career has spanned agency and corporate environments, where I’ve worn many hats—executive producer, creative services director, strategist, operations manager, designer, account and event manager, consultant, and business owner. This broad experience has equipped me with the unique ability to bridge strategic vision with creative execution.
I work closely with clients, stakeholders, and creative teams to conceptualize, plan, and deliver cross-channel, brand-immersive products and experiences. I bring a collaborative, organized, and detail-oriented approach to leadership, always grounded in empathy and clear communication.
My global perspective is shaped by time spent living, working, and studying in the UK and New Zealand. As a bilingual speaker of English and Spanish, I offer cultural and linguistic fluency that deepens connection and understanding across teams and audiences.
A native of the San Francisco Bay Area, I hold a BA in Liberal Studies from San Francisco State University and pursued interior architecture and design at UC Berkeley. I’m also a certified UC Master Gardener serving San Mateo and San Francisco counties. In my free time, I volunteer aboard a WWII Liberty Ship, combining my love for history, mechanical restoration, and community service.
I’m always open to new collaborations—let’s connect!
PROJECTS SPOTLIGHT
LET'S CONNECT
I'm always open and curious about new work or project collaborations, so please reach out and SAY HELLO.
Arlene's involvement in all aspects of the creative and product development process brought unique depth and comprehensive insights to the evolution of our brand.
bottom of page